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I can’t stress this enough: Columbia, what you have is unique and beautiful.
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What did you most appreciate about coming home? You grew up in Missouri, but have also moved around the country a little bit.While it’s something I seemingly have a knack for, I simply enjoy telling a good story, and design allows me to do that when words just won’t work. It enhanced my abilities to serve and sell their programs and services. After a few years of improving the skill and several jobs later, I realized it was an added bonus for nonprofits who would normally do without. After graduating from MU, I was in between jobs when I finally took Adobe classes through the Columbia Area Career Center. I was always incredulous about it as a career ambition. How did you know you wanted to work with graphic design?.I believe that business owners can compete with the big guys by doing what they love and leaving the rest to us. Our communities depend on the success of small, family-owned businesses, and we all do better when money is spent locally on local products and services. In both instances, these groups are being measured by what they can’t do instead of what they do really well.
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Similarly, nonprofits often don’t have the resources to hire professional graphic designers, web developers, and communications staff. As the former director of business services for The District, I saw how business owners manage a business and act as their own communications and marketing professionals, their own development teams, and their own social media gurus just to keep up with the competition. Not only do I have a lot of first hand experience in these areas, but I also see how these groups are underserved by traditional marketing firms.
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The deck is increasingly stacked against individuals, nonprofits, and small businesses who are losing out to big business or face increased funding challenges.
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